Example of a Realtor in a Consultative Sales Conversation

Notice in the following example how the real estate agent uses the information the Seller gives in each answer to formulate the agent’s next question. These question chains let the agent stay in control of the conversation without educating, selling, or convincing the Seller of anything, but still provide tremendous value to the prospect.

In fact, the agent says very little of substance, but still moves the sale along to a close. (more…)