Open House Marketing Techniques to Bring 50 Buyers Through in 1 Hour

Let’s face it, an unsuccessful open house will never sell a home, and selling homes is the business we’re in. So why is it that so many agents have plenty of open houses, yet few buyers stop in and even fewer offers are left? The agent surely spent ample time staking signs in the ground, hanging flyers, drafting information packets and sitting in front of the sign in sheet waiting for prospective buyers.

So why is it that the agent is having difficulty generating business when his efforts are so great? I offer that no matter how much work one puts in, if the techniques being used are ineffective, one will never see results from his hard labor; the tools must fit the job in order for the work to be done. (more…)