Many real estate agents are attracted to “magic formulas” for generating leads because they promise quick, almost magically easy results. The writers of these systems promise: “Use our system and you’ll be awash in leads.” In many cases, they’re actually right. They’ve packaged proven lead-generation methods, making it easy for you to learn and implement them, and if you work the system, you’ll get great results. “Magic” prospecting systems can indeed work like magic.

Two Parts to the Magic

However, a good prospecting system actually consists of two parts: 1) the lead-generation part, and 2) a client conversion part. Many of these prospecting systems are great on part one, but thin on part two. So we get agents who are excellent at generating leads, but who consistently fumble the conversion. Their files are loaded with “hot” prospects that they’ve never done anything with, other than to call and check in or send things to. (more…)

Real Estate Investors need real buyers to succeed. No one needs to waste time taking part in a daisy chain. Daisy Chains in usually refer to a group of “want to be ” investors who actually don’t have any relationship with a seller at all. They usually have heard of someone who knows someone with a bulk reo tape. These people will usually say they are “one away” from the buyers representative.

In fact, they are now just part of a daisy chain themselves. They are hoping to get part of the action. They then in turn offer anyone who knows anyone with money a part of the fee if they bring them a buyer.

The also tend to inflate the prices as they try to secure themselves profit. People who are new to the business often fall victim to a daisy chain. Investors who do not do their homework getting their own list of assets from banks and instead try to broker other investors deals are going to fail. It will payoff greatly to those real estate investors who are interested in earning the huge profits to do their “homework” and make the calls to banks themselves to find their own tape of distressed assets.

In order to avoid Daisy Chains and get caught in something less than legitimate, stay away from anything that sounds too good to be true.

For example internet advertisements found on Craigslist which claim to have a bulk REO package of 5 Trillion Dollars. This is just plain false. Package prices which are readily posted online are usually bogus.

Also be aware that real estate agents who say that they have bulk REO product available for so-and-so price are usually not legitimate either. The broker himself probably is part of a daisy chain. Most real estate agents would not have knowledge of banks distressed assets being packaged in bulk.

The thing is, there is a protocol that needs to be followed in the Bulk REO business. This needs to be adhered to at all costs. If you have no idea what the rules are regarding investing in REO, you will just be wasting your time. As much as possible, it is recommended that you find your own source of distress assets. This is easy if you know how. It literally pays you to get to know the correct people in the banks yourself before you begin..

Bulk REO assets are mainly handled by someone called the asset manager or someone who deals with “loan sales”. These people in the bank will usually deliver between one to one hundred million of property at fifty to eight percent lower than the real value in an asset pool.

Bulk REO pools are pretty elusive because they are usually bought by investors before anyone outside the network is able to see the list. Investors need to be able to buy property very quickly. This is due to the fierce competition involved in transactions like this.

If you don’t know how the process works, you will probably not be able to get your foot in the door. The first step is for the investor to become identified as soon as possible through an LOI which is another name for Letter of Intent. The seller needs to know exactly who is interested and who they are going to be dealing with. In addition, there is a new internal bank rule where a certain protocol needs to be undergone in order to get a look at the REO property list. I highly recommend that you get some basic education before diving into bulk reo investing unknowingly.

Duncan Wierman is a founding member of Bank REO Property Deals. He has written a complete guide to the BULK REO industry to assist investors to be more proficient and to produce quality product. You can find out more about this concise guide at http://www.BulkREOPropertyInvesting.com.

Many real estate agents are turning to technology to enhance their business. They use it to help them stay organized, mobile and efficient as well as generate leads. One such technology is real estate call capture. While many people have heard of it, fewer of them can say what it really is.

Similar to an advanced “Caller ID,” basic call capture technology incorporates the same principles, registering name and phone number, and recording personal information about individuals who call toll free phone numbers. Call capture is a simple name for a hardware/software telephone interface. Higher levels or grades of capture technology operate with the same underlying core technology like 911 emergency services. This higher grade of technology operates with the same basic principles as any residential Caller ID, while being impervious to calls blocked by using the *67 prefix. While different technology drives these capture systems, automatic number identification (ANI) is one form of predominate technology, which permits the caller’s telephone number, name and address to be captured. The technology is sanctioned by the Federal Communication Commission, which allows the party paying for the phone call to know who is calling them. (more…)

Ezines have already moved from the hot new marketing trend, to a staple that practically everyone is using, but few people actually get new clients or more sales from their Ezines. If Ezines are so great, why don’t they work, and what are the Ezine killer tactics you must avoid?

11 Ezine Killer Tactics That Will Send Your Realtors Running for the Door

DO NOT:

1. Use your Ezine to inundate your clients and prospects with tons of daily offers and last minute specials, which quickly trains the “readers” to ignore the messages.

2. Load your Ezine messages with tons of images. When you open the Ezine message all you see is a few words, a bunch of boxes and a button that says “to download images click here” even if it’s loaded with valuable information the mess screams, “junk mail” and will likely get deleted.

3. Sign people up to your Ezine who didn’t ask to receive it, just because you have their e-mail address.

4. Sell, trade or rent your Ezine members addresses to other organizations.

5. Send your Ezine members offers from affiliates that are totally irrelevant to your business and their interests. (more…)

Top achievers like to share ideas with other top achievers. If you are building a high end Realtor mentor coaching program and want to work with the very top sellers in the industry, then you need to provide an environment for them to collaborate with each other.

People can be fearful of mastermind groups. I worked with a marketing organization once that was afraid to let their top agents have regular mastermind meetings together because they thought that they might bond with each other too much and then leave the program all together. I certainly hope that you can see how counter productive this philosophy is.

1. If they are receiving massive value from the program then they won’t leave.
2. If you block people from interaction and growth eventually they will find it elsewhere.

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The landscape of web 2.0 marketing for real estate agents has changed quite a bit over the past couple years. This is largely because the real estate market has become super competitive. Many smaller realtors are just not able to compete and they are forced to close shop. Those who are doing a good job and making profits are doing so because they have good marketing techniques. Even the big boys in this industry are looking to some of the small fry for various reasons.

What used to work for many real estate business years ago is failing today because those techniques are dated to say the least. Today’s market is for the competitor who is willing to use his or her wits to target what they want. So, you need to really keep your faith in order to succeed in web 2.0 marketing for real estate agents.

Holding on to the basics of your business can be challenging but its imperative. You need to be able to look for the right answers in the right place. When looking for answers you need to discard holding to your particulars. You also need to be able to come up with new and winning formulas which will steer you to the success you need in marketing for real estate agents.

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The current real estate market is not doing so well. In fact, more people are losing their homes, rather than making money from their homes. This can make it very difficult for a real estate agent to make a living and support his or her family. Marketing for real estate agents is a very simple task to achieve. In order to make money from the current situation, you need to have the right campaign.

The first thing that you are going to need is a strong idea. In order for your marketing campaign to get off of the ground, you need to have a solid plan. You should sit down and take some time to brainstorm. Write out a few different ideas and narrow it all down to just one.

You should also make sure that you know the market inside and out. In order to receive the right amount of clients, you need have the right amount of information. Find out which neighborhoods have the best homes at the best prices. You should also find out where the market is at, at the current moment. It can be very difficult to sell a home when the market is too low.

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Marketing for real estate agents is not as easy as one might think it to be. It might have been easy years ago but today things have changed. The biggest reason driving this is new competition. There is more competition today than they ever was before. You don’t know if you can survive in a market where many realtors are closing shop on an almost daily basis so you need to come up with something that really helps.

Much of what people thought worked doesn’t work anymore because now those techniques and ways of doing promotion are outdated. If you want to survive in today’s market you need to be innovative and you need to keep faith in your business and in your order if you really want to succeed at marketing for real estate agents.

You might be tempted to let go of your business basics but its really important for you and your partners to hold on. You have to look for the right answers in the right place. Don’t hold on to your particulars rather throw them away. A winning formula will help you work towards a winning strategy with marketing for real estate agents. (more…)

With the real estate market in a slump, many agencies are attempting to develop methods to increase the amount of prospects that are available to the agency. One of these methods and perhaps the best available method is online marketing. Internet marketing for real estate agents provides more potential prospects thus increasing the profitability of the agency.

Many agencies have relied in traditional marketing methods. These can include newspaper advertisements, direct mailing and cold calling. While these methods are satisfactory for reaching the local market, how does the real estate professional reach out to the person who may be relocating to their area?

In any given area of the country there is a movement of people both entering that particular location and moving out of the area. Traditional methods of displaying listings don’t, can’t and won’t reach someone who is interested in moving into an area. If a person is moving out of the area, there has to be a way to show them residences that are available in the area that they are moving into.

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If a real estate professional has a listing that is sitting unsold for months and months perhaps the wrong marketing strategies are being utilized. Property that remains unsold doesn’t make the agency or the agent any money. If traditional methods of marketing real estate have failed then alternate methods of marketing must be explored. Internet marketing for real estate agents provides more listings and more sales.

Traditional real estate marketing usually consists of a yard sign, newspaper ads and bulk direct mailing. If these methods have failed to move a property, perhaps it’s time to think outside of the box. The ability to present properties in a manner that is comfortable to the prospect and reaches the prospect from out of town exists; it only has to be used.

The ability to present a listing to both local and out of town prospects is highly attractive to both the agent and the owner of a property. This ability allows an agency to acquire listings that may not be normally available to them. The effective utilization of the Internet in displaying these listings allows anyone from anywhere to view a listing and make an offer on the listing.

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