Have you wondered why the blog, website or mailings you’ve set up for your real estate business haven’t flourished? Were you hoping to generate more leads that eventually had prospective buyers chasing after you? And lastly, are you ready to see all of these hopes materialized? If so, then I invite you to discover the marketing techniques designed to have prospects chasing you. No matter the approach, the goal is the same, get leads that turn into sales.

Though there are a number of ways to accomplish this goal, I submit to you that there are proven effective strategies, sure to deliver the results you desire. Use a website or blog and turn it instantly into a lead generation machine where you will trigger leads of highly motivated, willing, and qualified buyers who need your help right away. (more…)

Every successful professional has at some point gone through training to help them reach their maximum potential, and real estate agents are no different. Training your agents, however necessary, can seem like an impossible task that sucks away all of your time and energy. If outsourcing, most run into the same problems, finding exciting topics to discuss, getting an accomplished and experienced trainer who has actually done what he is offering to you, and finding the trainer that won’t break your bank.

Some of the many pitfalls experienced by agents have to do with the recycling of ineffective tactics that produce no results. Though potential is present, unsuccessful methodology leads to stagnation and ultimately effects the prestige of your business. I offer that the proper training will eliminate the use of ineffective strategies and replace them with proven techniques sure to dominate the market. (more…)

Are you using a “Drip campaign” to stay in touch with prospects who have visited your website? If you aren’t sending them what they asked for, that campaign could backfire.

On a real estate website people generally opt in to hear from you via one of four methods:

• They say yes to a special report
• They do a search for a home
• They use the automated “what’s my home worth” form
• They send an e-mail through your contact me form

When they do this, they give you important information about themselves, and unless you use this information to be choosy about what you send them, your drip campaign can serve to annoy rather than impress.As a real estate copywriter I have occasion to visit a large number of real estate websites. As a form of market research, I occasionally I leave my name, just to see what people are sending. (more…)

For sale by owner or FSBO listings have one key problem and one solid answer; sell. Every FSBO seller knows that they need to sell their house, hence the home depot, do it yourself sign out front. The owner by no means despises real estate agents who can solve such a problem, only the agent who promises everything and delivers nothing. FSBO sellers do not know the ins and outs of the real estate business, and are therefore disadvantaged when it comes to selling homes fast. The key to approaching a FSBO seller is to keep in mind the solution you have for their previously identified problem, each time you contact them.

Solving a problem is never easy, nor is it simple to convince someone else you’ve solved the issue either. This is because most seem to have the exact same approach, never separating themselves and certainly not being innovative or forward thinking. The solution presented to the seller must be one that no other agent is willing to offer, yet guaranteed by you. (more…)

With the economy at rock bottom and real estate sales at an all time low, realtors might be tempted to cut back on marketing efforts. This would be a mistake. Realtors cannot afford not to spend on advertising if their plan on long-term viability for their businesses. Even if they have a strong customer base, they need to keep a fresh supply of new customer leads for when the economy starts moving again.

Fortunately, marketing doesn’t have to be expensive. Direct mail marketing through greeting cards is a cost effective way for realtors to market themselves. It is all about developing a relationship with your customer. Building solid relationships with past, present and future customers can lead to more sales and more referrals. To build these relationships, it is important to stay in frequent contact, and one way to do this is through sending greeting cards. Greeting cards have a 99% open rate versus 17% open rate of a business letter. In a survey conducted by the Greeting Card Association, nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because it makes them feel important to someone else. (more…)

Recently, a 3D floor plan company was called to our attention that takes virtual tours to a new level. As former commercial real estate brokers we appreciate the need to help clients visualize how their office space will lay out. Space planners offer renderings with elevations to accompany floor plans that help the visualization process, marginally. For major tenants they build 3D models which work much better. However, they are expensive to produce. So, 3D web graphics may be just the ticket. But, will this work when marketing luxury real estate?

Perhaps, if a buyer of a luxury condo needs to compare floor plans this would be helpful. Or, possibly a second home buyer from outside of the market place could save a trip by being able to better visualize the views from certain rooms. Or, maybe it would helpful to see the potential of remodeling, and the advantages of removing certain walls to rework the flow of rooms.

The old bottom line questions that luxury real estate professionals need to ask about the new wave of innovative interactivity still apply:

• Will this new technology help me get more listings and sell more homes?
• Will investing in this technology give me a genuine competitive advantage?
• Is this the next fad, or is 3D here to stay?

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Real estate marketing is the key. If you want to sell your house quickly then you need to make sure as many people see it as possible. There are a couple marketing techniques to get this accomplished.

Yard signs – Yard signs are cheap and they let everyone know your house is for sale.

Flyers – These go with your yard sign. They are going to help people compare your property so be descriptive and include pictures.

Show your House – Have an open house. This will let interested parties see and inspect the condition of the property but most importantly it ill let you talk to potential buyers face to face.

Get a Real Estate Agent – Agents are not a bad thing. They can help you sell your house fast because of the systems they already have in place.

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Real estate marketing online is boosting the economy by increasing property sales. Agents are filling in the blanks on their spreadsheets with sales from buyers and sellers via the internet. Using the web as a advertising channel, realtors are getting tons more exposure fast.

You can create your own real estate marketing campaigns following simple proven methods. The online market has been growing since the slowing of income for Americans. Marketing your services and products with the web broadens the connection to prospects, therefore giving the agent a larger group of clients to work with. Newbie’s to the internet need to do some work before they will see results from their efforts, though. (more…)

There is no doubt that the Internet is ‘where it’s at’ when it comes to marketing and exposing property product to the widest possible market.

Almost all people contemplating buying and selling property will have access to, and be a regular user of, the Internet. Any real estate agent who hasn’t realised the significance (and embraced the importance) of the Internet…will already be out of business, on the way out, or dead!! (more…)

Real estate call capture technology is an extremely efficient marketing tool because it generates quality leads in a non- threatening and passive way. The technology works by using a toll free number on an advertisement and the potential client can call that number for more information. Once this call is made, the caller will listen to an automated message that features the information that was promised by the ad whether that is a description of a property, a free report or some other service that the agent is offering. After hearing the message the caller can have different options available to them, including speaking to the agent. Since call capture can be used 24 hours a day and seven days per week, agents can constantly be picking up new clients, even as they sleep.

Call capture is essential for coming up with an effective and efficient marketing campaign because with it, an agent will know which ads are generating leads and which are not. This allows for agents to only spend money on advertising that is working, without having to invest money in ads that will never pay for themselves. If one advertisement in particular is generating many different leads, it is best to duplicate that ad because it is making money. (more…)