It’s common knowledge that specialists earn more. A pediatrician earns more than a general practitioner, a group travel specialist will typically earn more than your general travel agent, and a birth injuries attorney specialist will probably earn more than the run of the mill lawyer. We could go on all day.

Why, do we pay specialists more? Because we are willing to pay for the better results that come with the service that expert knowledge can deliver. Secondly it is generally assumed that a person who tries to do everything is significantly less likely to be excellent at anything, compared to the person who focuses all their energy on one specific area. Like Nido Qubein said, “Nothing can add more power to your life than concentrating all your energies on a limited set of targets.” It’s no secret that individuals that get focused can accomplish great feats.

So how does this all apply to your Realtor coaching company?

You can apply these principals to carve out a profitable niche for your Realtor coaching company, and the earlier you get started the more you can focus and the more you can make. (more…)

The proper use of the term Realtor seems to be a confusing subject for many real estate professionals, as well as the public. Is a real estate agent a Realtor or is a Realtor a real estate agent. The terms seem to be used interchangeably by everyone. However, these terms are not interchangeable and do not have the same meaning.

Simply put, the term Realtor is to be used solely to indicate that the person using the term is a membe, in good standing of the NATIONAL ASSOCIATION OF REALTORS® and who strictly adheres to its Standards and Code of Ethics. The term real estate agent or broker refers to the profession itself.

When is it proper to use REALTOR®, REALTORS® or REALTOR-ASSOCIATE® on your website, business cards or other marketing materials?

• To indicate that the real estate professional is a Member or Member-affiliate of the National Association of Realtors(R) in good standing
• To convey to the public that the real estate professional is a Member in good standing of the NATIONAL ASSOCIATION OF REALTORS®
• To convey to the public that as a Member, he/she adheres to the highest professional standards and a strict Code of Ethics (more…)

You have worked hard to become a successful Realtor and now that you have your own coaching company or are thinking of starting one. You don’t want to give away a lifetime of valuable tools, lessons, strategies and techniques for free. On the other hand in the post-consumer market that we live in there are sometimes hundreds of potential solutions presented for every problem that we have, making it difficult to get attention.

In this case the problem would be that they are not achieving the level of success in their Realtor career that they would like. A few potential solutions could be to switch careers, get a second job, hire an assistant, work longer hours, or hire a business coach. If they decide to hire a business coach then the real estate agent has the choice of hiring a networking specialist, a marketing specialist a pr specialist, a time management specialist, a general business coach or a Realtor Mentor like yourself. (more…)

Is the question hanging over your head? Could you really balance starting a real estate agent coaching company while you continue to manage the responsibilities of being a Realtor yourself? Finding a way to balance all of the important aspects of your life can be challenging without the additional responsibilities of a new venture.
So how do you decide what is truly feasible for you, and what is out of the question? Often we look to those around us and compare what they are doing to see if what we considering is reasonable. Sometimes it can create a helpful benchmark, but be careful you may accidentally sell yourself short.

Remember the saying, “One mans heaven is another man’s hell.” The truth is you are the only one who can decide what you are capable of and where your short term and long-term priorities lie. Below are some questions to ask yourself that might help you gain some clarity.

1. Is having the freedom to work when, where and how you want important to you?

2. Do you enjoy challenging yourself?

3. Are you happiest (at work) when you are learning and growing?

4. Do you enjoy being in a leadership role?

5. Would you like to have something that would inspire you to be an even better Realtor?

6. Would you like the option to completely or partially phase out of your Realtor career for something more flexible? (more…)

You are writing about your Realtor mentor or coaching program and you want to make sure you are including words that will help people find the information that you are providing on the Internet. It’s not as difficult as you may think. One great way to get started is by utilizing the Google Keyword Tool.

To find it, just type “Keyword Tool” into the Google search engine. It’s completely free and if you type in a keyword or phrase it will tell you how frequently certain key words are searched and how much competition is out there using them. Ideally you are going for a high search volume in the Google keyword tool. Next you can also type in the keyword or phrase that you are looking at into the Google search engine (with “parenthesis”) around it and at the top of the page in the results section it will tell you how many listings there are for that key word or phrase. (more…)

Tips on Buying a Bank Owned (REO) Property that everyone needs to know. There are hundreds of tips because each transaction is different but for the sake of space, lets narrow it down to Eight tips. The media is talking crazy when it advertises about about getting into the Foreclosure Market. Two ladies are talking and one says she just bought her DREAM HOME for $18,000 dollars. All you have to do is get a Foreclosure List and you too can get your DREAM HOME for less than one years rent. It’s that easy folks.

The reality in the North Texas (Dallas Fort Worth Area) is that it aint’ happening. Why… Dallas Forth Worth, Houston and San Antonio are all growing. More and more people are moving to this “Triangle”. According to the Associated Press, July Home Sales Had the Largest Increase Nationally in 10 Years and Texas is expected to Lead the Nation in Recovery. Texas Posted 37,900 Net Job Growth in July – First Gain in Almost One Year. As long as the jobs are growing and the price of Real Estate is low compared to the rest of the United States, real estate will hold its value, even foreclosed real estate. So the pennies on the dollar are not happening here but we will have stability. (more…)

You can earn an excellent (practically passive) income providing just one specific skill, tool or strategy that solves only one challenge if your coaching is focused on catering to a “hot hungry market”. In other words you don’t need to diversify your services to serve a larger market or become a generalist if the niche market you serve is an insatiable one. So how on earth do you determine if you have chosen an insatiable market? And if you haven’t, how do you identify a “hot market” to transition you coaching to?

First, how do you know if you have chosen a hot hungry market?

Are the Realtors begging for a help? Think of the weight loss market. Everywhere you turn people are begging for help to loose weight, talking about their weight, and concealing their weight. What issue is the most comparable to this within the category of Realtors you want to work with? (more…)

If you are earning more than the average Realtor than you certainly know something that the rest are failing to grasp the question is do you have “enough” additional value add that it would significantly improve the quality of lives of the Realtors you coach and the level of value that they provide their clients? Although you may feel as if this question is unique to you, trust me every good “coach” has asked themselves this at least once. To answer the questions lets take a look at your career as a Realtor.

Is your Realtor income substantially more than the average Realtor?

This is the most obvious question because if you can’t make a solid Realtor income yourself how can you be expected to teach other Realtors how, right? But there are other reasons why it is important too. (more…)

Ever try to cook something from an old recipe that called for a pinch or this, a dash of that, and a little bit of something and ended up with a mess? Coaching programs can work this way. Sometimes in our efforts to “humanize” a process or refrain from being dry and mundane we skip out on the details and loose the consistency that makes a “recipe” or process work.

There are many great Realtors out there at the top of their industry but if they lack the ability to quantify and systematize what they do then it is of little help to anyone studying under them.

Realtor Mentor’s have some specific challenges because often the skills that differentiate them from the average Realtor has to do with their ability to read, relate to and provide excellent service to people. Since no two people are alike creating a generic process for this may seem like an overwhelming process. (more…)

Everyone is talking about it, blogs, Ezines, directories… sounds confusing but really we’re just talking about articles. Articles on interactive websites, articles submitted to directories, and articles sent in e-mails. Simple.
The tricky part is making sure that time you spend writing articles isn’t in vain. You need your articles to attract new clients, and if written properly they will. I learned some great article writing techniques from my internet marketing coach Janet Cole, and now I will share a few of them with you.

1. If you are intimidated by the concept of writing articles at all then sit down and for fifteen minutes write down what you would say to a new prospective client if they called you and said they were desperate for your help. Don’t worry about content or form, just write and you will find that in 15 minutes you will have likely exceeded the 400 to 450 word article you are looking for. This should ease some of your fears concerning your ability to write an article quickly.

2. Don’t go overboard and write lengthy articles thousands of words long. People have short attention spans and it just isn’t necessary.

3. If you are stumped on topics write down 100 questions that your clients have or potential clients may have then start answering those questions.

4. Make sure to include key words that are appropriate for your topic and are in small enough categories that it’s achievable for you to get a high website ranking and get noticed. For example, if you are a Real Estate Coach that specializes in helping new Realtors and the article you are writing if you include the phrase “Realtor training” as your key words you will have 136,000 competitors (at the time this article was written) utilizing that same phrase. On the other hand if you use “Realtor coaching” the competition drops to a mere 1,680. Granted Realtor coaching is not “goggled” nearly as much as Realtor training but when you are starting out it’s better to be the biggest fish in the pond before you jump into the ocean. (more…)