You are writing about your Realtor mentor or coaching program and you want to make sure you are including words that will help people find the information that you are providing on the Internet. It’s not as difficult as you may think. One great way to get started is by utilizing the Google Keyword Tool.

To find it, just type “Keyword Tool” into the Google search engine. It’s completely free and if you type in a keyword or phrase it will tell you how frequently certain key words are searched and how much competition is out there using them. Ideally you are going for a high search volume in the Google keyword tool. Next you can also type in the keyword or phrase that you are looking at into the Google search engine (with “parenthesis”) around it and at the top of the page in the results section it will tell you how many listings there are for that key word or phrase. (more…)

Ever try to cook something from an old recipe that called for a pinch or this, a dash of that, and a little bit of something and ended up with a mess? Coaching programs can work this way. Sometimes in our efforts to “humanize” a process or refrain from being dry and mundane we skip out on the details and loose the consistency that makes a “recipe” or process work.

There are many great Realtors out there at the top of their industry but if they lack the ability to quantify and systematize what they do then it is of little help to anyone studying under them.

Realtor Mentor’s have some specific challenges because often the skills that differentiate them from the average Realtor has to do with their ability to read, relate to and provide excellent service to people. Since no two people are alike creating a generic process for this may seem like an overwhelming process. (more…)

Everyone is talking about it, blogs, Ezines, directories… sounds confusing but really we’re just talking about articles. Articles on interactive websites, articles submitted to directories, and articles sent in e-mails. Simple.
The tricky part is making sure that time you spend writing articles isn’t in vain. You need your articles to attract new clients, and if written properly they will. I learned some great article writing techniques from my internet marketing coach Janet Cole, and now I will share a few of them with you.

1. If you are intimidated by the concept of writing articles at all then sit down and for fifteen minutes write down what you would say to a new prospective client if they called you and said they were desperate for your help. Don’t worry about content or form, just write and you will find that in 15 minutes you will have likely exceeded the 400 to 450 word article you are looking for. This should ease some of your fears concerning your ability to write an article quickly.

2. Don’t go overboard and write lengthy articles thousands of words long. People have short attention spans and it just isn’t necessary.

3. If you are stumped on topics write down 100 questions that your clients have or potential clients may have then start answering those questions.

4. Make sure to include key words that are appropriate for your topic and are in small enough categories that it’s achievable for you to get a high website ranking and get noticed. For example, if you are a Real Estate Coach that specializes in helping new Realtors and the article you are writing if you include the phrase “Realtor training” as your key words you will have 136,000 competitors (at the time this article was written) utilizing that same phrase. On the other hand if you use “Realtor coaching” the competition drops to a mere 1,680. Granted Realtor coaching is not “goggled” nearly as much as Realtor training but when you are starting out it’s better to be the biggest fish in the pond before you jump into the ocean. (more…)