You can earn an excellent (practically passive) income providing just one specific skill, tool or strategy that solves only one challenge if your coaching is focused on catering to a “hot hungry market”. In other words you don’t need to diversify your services to serve a larger market or become a generalist if the niche market you serve is an insatiable one. So how on earth do you determine if you have chosen an insatiable market? And if you haven’t, how do you identify a “hot market” to transition you coaching to?

First, how do you know if you have chosen a hot hungry market?

Are the Realtors begging for a help? Think of the weight loss market. Everywhere you turn people are begging for help to loose weight, talking about their weight, and concealing their weight. What issue is the most comparable to this within the category of Realtors you want to work with? (more…)

If you are earning more than the average Realtor than you certainly know something that the rest are failing to grasp the question is do you have “enough” additional value add that it would significantly improve the quality of lives of the Realtors you coach and the level of value that they provide their clients? Although you may feel as if this question is unique to you, trust me every good “coach” has asked themselves this at least once. To answer the questions lets take a look at your career as a Realtor.

Is your Realtor income substantially more than the average Realtor?

This is the most obvious question because if you can’t make a solid Realtor income yourself how can you be expected to teach other Realtors how, right? But there are other reasons why it is important too. (more…)

Ever try to cook something from an old recipe that called for a pinch or this, a dash of that, and a little bit of something and ended up with a mess? Coaching programs can work this way. Sometimes in our efforts to “humanize” a process or refrain from being dry and mundane we skip out on the details and loose the consistency that makes a “recipe” or process work.

There are many great Realtors out there at the top of their industry but if they lack the ability to quantify and systematize what they do then it is of little help to anyone studying under them.

Realtor Mentor’s have some specific challenges because often the skills that differentiate them from the average Realtor has to do with their ability to read, relate to and provide excellent service to people. Since no two people are alike creating a generic process for this may seem like an overwhelming process. (more…)

Everyone is talking about it, blogs, Ezines, directories… sounds confusing but really we’re just talking about articles. Articles on interactive websites, articles submitted to directories, and articles sent in e-mails. Simple.
The tricky part is making sure that time you spend writing articles isn’t in vain. You need your articles to attract new clients, and if written properly they will. I learned some great article writing techniques from my internet marketing coach Janet Cole, and now I will share a few of them with you.

1. If you are intimidated by the concept of writing articles at all then sit down and for fifteen minutes write down what you would say to a new prospective client if they called you and said they were desperate for your help. Don’t worry about content or form, just write and you will find that in 15 minutes you will have likely exceeded the 400 to 450 word article you are looking for. This should ease some of your fears concerning your ability to write an article quickly.

2. Don’t go overboard and write lengthy articles thousands of words long. People have short attention spans and it just isn’t necessary.

3. If you are stumped on topics write down 100 questions that your clients have or potential clients may have then start answering those questions.

4. Make sure to include key words that are appropriate for your topic and are in small enough categories that it’s achievable for you to get a high website ranking and get noticed. For example, if you are a Real Estate Coach that specializes in helping new Realtors and the article you are writing if you include the phrase “Realtor training” as your key words you will have 136,000 competitors (at the time this article was written) utilizing that same phrase. On the other hand if you use “Realtor coaching” the competition drops to a mere 1,680. Granted Realtor coaching is not “goggled” nearly as much as Realtor training but when you are starting out it’s better to be the biggest fish in the pond before you jump into the ocean. (more…)

Ever feel a little uncomfortable asking for a testimonial or wonder how you can get testimonials form your clients that are focused on things you would like to have featured? There are some great ways to get excellent testimonials from the Realtors in your mentor program that you can have fun with. All you need is a few happy clients and a little planning. Today I will talk about how to use a contest to collect a lot of great, unique testimonials fast.

Ask your existing clients to make a video, audio or old fashion written submission talking about their experience in your Realtor coaching program and how it has impacted their career. Ask them to be creative, and offer the winners access to a high level coaching program for free. You could use attendance to one of your events (if you have them) or you could provide one-on-one phone coaching or fly them in for two day of face-to-face coaching. You want to make the reward substantial enough to motivate them to take the time to make a great “entry” even though their efforts may be futile.

Make sure to tell them that if they are not making a video featuring their mug, then you will need a photo submitted with the entry. Later when you feature these entries on your website you will want to include photos of the entrants it makes them more believable, especially when you have a really over the top story.

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Do you treat your business like a business or do you play the “service role”? Although it might not seem like a very big difference this small change in perspective can influence some major decisions and be the difference between earning a decent living to an extraordinary one.

I have the privilege of working with many professionals at the top of their game. They all share this common trait. In particular I built a coaching company with one financial professional who decisions to always view the “service” that he provided as an independent professional as a business allowed him to take the necessary steps to building a highly automated coaching program with me, that kicked off an excess of $50,000 per MONTH in less than 4 years time. The best part was that due to the ability to make “big picture” decisions the operating costs were almost non-existent. (more…)