As current economic instabilities take their toll on house sales and first home buyer behaviours, realtors are increasingly turning to real estate copywriters to boost sales. From printed flyers and brochures, through to websites, display boards and magazine articles, well written real estate copy is as important as quality photography when it comes to making a sale.

Emphasising a home’s assets with strong copy helps potential customers appreciate its benefits prior to inspection. Well written and concise information about a home’s location, proximity to infrastructure, and living space provides a buyer with a well rounded summary of information that can easily be missed when relying on photography alone. (more…)

The typical sales commission for real estate can run anywhere from three to seven percent depending on many different circumstances including geographic location and competition among realtors. With the way everything in the world is today, many homeowners do not want or cannot afford to pay high real estate commissions.

No worries, though.

The typical sales commission that realtors charge can and should be negotiated. There is a challenge, however. Most home owners do not have the knowledge or capacity to go against a highly trained professional to get a reduced commission. After all, you’re hiring the realtor to negotiate on your behalf when a buyer is found. Are you looking for one that will lower their commission without an effort? If so, what would they do when a buyer is found and presents a low offer? Give your house away without an effort? (more…)