Selling Spanish Property Into the Russian Property Buying Market
Published: Feb 9th, 2010 | Author: Alex Bhaswara
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Selling Spanish property direct to the Russian property buyer is no easy task but the Russian buyer has been one of the few who have not been adversely affected by the recession. This is a tricky market to sell into and has stumped most agents. Are new websites in Russian required. Are local agents required to resell. The most successful have been those who have translated their websites into Russian or employed Russian agents on the ground in the Russian property market.
Top tips on selling into the Russian Property Market
- Translate your website or join a listing website that translates its site into Russian.
- Be patient, it takes time.
- Employ a native Russian speaker to help with the language, there are a lot more around the UK and Ireland than previously.
- Russians tend to buy overseas property for ‘prestige’ reasons so the more expensive the property the more likely it may be sold.
- It may be a cliche but Russian buyers are supposed to buy more with their hearts than their heads so image is everything.
- security is highly important to Russian buyers so show photos of the alarms and grills and walls which might otherwise put UK and Irish buyers off.
- Russian buyers like to talk to the organ grinder not the monkey so engage personally as the seller ready to negotiate.
- Russian’s are wary of scams so be open and honest and try to build an honest relationship with the prospective buyer. (more…)
